On January 9th, 2007 Blackberry was riding high, the economy had not yet fallen off a cliff, the Junior Senator from Illinois was contemplating a historic run for the Presidency, and Steve Jobs promised us a revolutionary new product that would change everything.
Welcome to the world of Connected Mobility.
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It's 4:30 in the afternoon. You are the CTO of a hot new startup and your killer mobile app went live at 6:00 AM that morning. Users are flocking to your app, but a couple of hours ago the calls, texts, and emails started coming in. Your servers just can't keep up. You rush to provision new servers from the Cloud provider who promised you unlimited scalability, but the messages - now angry - keep coming.
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To paraphrase Mark Twain, the difference between a world class UX and an average UX is the difference between lightning and a lightning bug. A truly high-quality mobile app is not only functionally correct, it is also easy and pleasant to use and provides a user experience that is aligned with the needs and objectives of the user.
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A strong Mobile Center-of-Gravity is the foundation of a winning mobile strategy. A lot goes into defining this - and you will have to do your homework - but it's worth it.
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