Mobile Center of Gravity

Mobile Maturity

Your organization's Mobile Maturity identifies your current mobile capabilities and measures where you are right now and where you want to be against a standard maturity index (0=No Capabilities; 1=Limited or Tactical Mobile Presence; 2=Mobile Enterprise; 3=Consumer-Facing; 4=Customer Intimacy; 5=Strategic & Innovative).  It is a self-assessment, but it creates a clear picture of where you are and where you are heading.

Competitive Landscape

The Competitive Landscape defines where your organization fits into the larger mobile eco-system.  It addresses the current sate of mobility (Industry Snapshot); where things are heading (Mobile Trends); what your competitors are doing (Competitor's Top 5); and opportunities to fundamentally change how things are done (Potential Game Changers).

Strategic Objectives

Every winning mobile strategy starts with the underlying business objectives and then aligns these objective against specific mobile goals and desired capabilities.  The focus of this center-of-gravity component is to identify the business objectives driving mobile and then define goals and capabilities aligned with these objectives.

Master Business Case

The Master Business Case defines the value of mobility - to the business and to the users - and defines this value in terms of monetary "Table Stakes" ($ value of mobility; target spend; recoup horizons; and 5 year ROI) used to make strategic decisions.

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