A strong Mobile Center-of-Gravity is the foundation of a winning mobile strategy. A lot goes into defining this - and you will have to do your homework - but it's worth it.
Mobile Maturity
Your organization's Mobile Maturity identifies your current mobile capabilities and measures where you are right now and where you want to be against a standard maturity index (0=No Capabilities; 1=Limited or Tactical Mobile Presence; 2=Mobile Enterprise; 3=Consumer-Facing; 4=Customer Intimacy; 5=Strategic & Innovative). It is a self-assessment, but it creates a clear picture of where you are and where you are heading.
Competitive Landscape
The Competitive Landscape defines where your organization fits into the larger mobile eco-system. It addresses the current sate of mobility (Industry Snapshot); where things are heading (Mobile Trends); what your competitors are doing (Competitor's Top 5); and opportunities to fundamentally change how things are done (Potential Game Changers).
Strategic Objectives
Every winning mobile strategy starts with the underlying business objectives and then aligns these objective against specific mobile goals and desired capabilities. The focus of this center-of-gravity component is to identify the business objectives driving mobile and then define goals and capabilities aligned with these objectives.
Master Business Case
The Master Business Case defines the value of mobility - to the business and to the users - and defines this value in terms of monetary "Table Stakes" ($ value of mobility; target spend; recoup horizons; and 5 year ROI) used to make strategic decisions.
Win Big. Win Now.
Why is a Mobile Center-of-Gravity important? Check out a recent study...
Global mobile data traffic grew 81% in 2013... last year's mobile data traffic was nearly 18 times the size of the entire global internet in 2000... over half a billion mobile devices and connections were added in 2013 alone... average smartphone usage grew 50% over the last year.
You can't afford to wait and you can't afford to get it wrong.
-Mike
@mobilebizguru