According to a recent survey of by telecommunications equipment maker Ericsson, 35% of mobile phone owners use apps such as Facebook before they get out of bed in the morning.
This is the reality of Connected Mobility. It represents a fundamental change to your business and your consumers, suppliers, employees and competitors are already tapping into this shift. A winning mobile strategy isn’t a nice-to-have anymore; it’s a necessity.
Read MoreOn January 9th, 2007 Blackberry was riding high, the economy had not yet fallen off a cliff, the Junior Senator from Illinois was contemplating a historic run for the Presidency, and Steve Jobs promised us a revolutionary new product that would change everything.
Welcome to the world of Connected Mobility.
Read MoreIt's 4:30 in the afternoon. You are the CTO of a hot new startup and your killer mobile app went live at 6:00 AM that morning. Users are flocking to your app, but a couple of hours ago the calls, texts, and emails started coming in. Your servers just can't keep up. You rush to provision new servers from the Cloud provider who promised you unlimited scalability, but the messages - now angry - keep coming.
Read MoreTo paraphrase Mark Twain, the difference between a world class UX and an average UX is the difference between lightning and a lightning bug. A truly high-quality mobile app is not only functionally correct, it is also easy and pleasant to use and provides a user experience that is aligned with the needs and objectives of the user.
Read MoreI was sitting in a meeting the other day with CIO and the VP of marketing. The topic de jure was a new customer-facing mobile app the marketing team wanted yesterday. 30 seconds into the meeting, without even broaching the subject of what the app was actually supposed to do or who it was for, the VP of marketing handed me a survey and insisted the app “run in the cloud” because that’s what the users expected.
Read MoreA strong Mobile Center-of-Gravity is the foundation of a winning mobile strategy. A lot goes into defining this - and you will have to do your homework - but it's worth it.
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